In a busy and complex world, where everyone and everything is connected by technology, experiences matter more than ever. Usability directly impacts the quality of an experience, while great experiences create the loyalty and trust that enable brands to grow and companies to thrive. Usablenet’s mission is to be a strategic partner to clients by creating and delivering great experiences across all channels.
|7 SEPTEMBER 2012||
U@Fashionweek: One-Stop Access To Fashion Week
Usablenet combines fashion with technology to create a unique mobile experience surrounding New York Fashion Week.
Designers. Models. Celebrities. Editors. Bloggers. Photographers. Every top fashion insider at one event: #nyfw. All that’s missing is you.
Usablenet brings ‘u’ to Mercedes Benz Fashion Week with u@fashionweek, a curated, uniquely mobile experience that gives you access to what insiders are posting and wearing, all in one place: your smart phone.
How? A pioneer in mobile experience, Usablenet’s platform stylishly creates a one-stop access point for Fashion Week featuring celebrity lookbooks and social media updates.
Through u@fashionweek’s Social Tuner, a mash-up of twitterfeeds, Facebook updates, YouTube uploads and Pinterest boards, you’ll be able to tap into the excitement of fashion week all in one place. Check in with u@fashionweek’s edited list of fashion insiders (models, bloggers, fashion media and stylesetters) for runway updates, front row gossip, celebrity news and a look at next season’s trends. Accessing multiple social media channels at once means you’ll stay current on the week’s fashion-forward conversations (like what Lady Gaga wore, and said…Who closed Calvin’s show) and events.
Love to style stalk? U@fashionweek’s Celebrity Lookbooks does just that. Browse your favorite celebrities’ looks (Alexa Chung, anyone?) and click through the shoppable pages to the item or one of similar style.
Ready for your u@fashionweek experience? Head to www.usatfashionweek.com on your mobile device or scan the QR Code below; tweet us and ‘gram us at @uatfashionweek.