Arsenal Football Club has launched a new augmented reality app featuring winger Alex Oxlade-Chamberlain to promote the launch of its new home kit.

Apple and Android users who download the Aurasma Lite app can see exclusive footage of 'The Ox' practicising his keepy-uppies by holding their device against a trigger image of the Arsenal cannon.

The England midfielder then directs supporters to a link where fans can buy the new kit.

The app's arrival coincides with the relaunch of the club's mobile store, m.arsenaldirect.arsenal.com, which was built with M-commerce company Usablenet.

Arsenal football retail director, Nick Peel, said: "Our new mobile store is another exciting development in our journey to provide Arsenal supporters with the best retail offering available.

"Arsenal Direct traffic via mobile has doubled over the past year so it was important for us to keep up with this increased demand by creating a site which will offer fans a more comprehensive and user-friendly retail experience.”