Clothing retailer Aeropostale has announced the launch of its fully integrated Facebook store, which allows you to browse and purchase items from the company’s entire online catalog. In addition, you can Like and share products and purchases from the store with your Facebook friends.
The store was developed in partnership with mobile technology company Usablenet. Through the store, you can search through products on the “Shop” tab, review products and finalize transactions without having to leave Facebook.
Aeropostale has also launched a mobile shopping app for Android, with an iPhone app to follow in the next few weeks.
“For brands to succeed in this new and rapidly evolving multichannel shopping environment, they must engage customers wherever they are,” said Nick Taylor, CEO of Usabalenet. “With the launch of its fully integrated Facebook store, as well as native applications for the top mobile operating systems, Aeropostale is demonstrating its strong commitment to delivering the best digital shopping experience for all consumers.”
This is just the latest instance of a commercial retailer creating a store on Facebook. Brands such as Express,GameStop and Lands’ End have created storefronts on Facebook, while VeriSign has launched the VeriSign Trust seal for Facebook commerce stores to indicate that the store has secure payment facilities.
You can check out the Aeropostale Facebook store for yourself now.