http://usablenet.com Fri, 20 Nov 2009 17:00:48 http://usablenet.com http://usablenet.com/images/logo.gif text/html Fri, 20 Nov 2009 06:00:00 http://usablenet.com http://usablenet.com/in-the-news/us-retailers-use-apps-to-target-festive-shoppers/ Leading US retailers are expanding their Christmas sales drive by targeting smartphone users through the new generation of mobile devices such as the Apple iPhone, the Palm Pre and BlackBerry's Storm. text/html Mon, 09 Nov 2009 06:00:00 http://usablenet.com http://usablenet.com/in-the-news/exclusive--hilton-worldwide-to-lure-apple-iphone-users-with-seven-apps/ As more travelers arrange their hotel stays on the fly, Hilton Worldwide today will announce plans to launch seven, chain-specific applications for Apple iPhone and iPhone Touch users. text/html Wed, 04 Nov 2009 06:00:00 http://usablenet.com http://usablenet.com/in-the-news/swiss-tel-debuts-mobile-booking-site/ text/html Fri, 30 Oct 2009 05:00:00 http://usablenet.com http://usablenet.com/in-the-news/usablenet-makes-inroads-into-the-mobile-ticketing-arena/ text/html Mon, 26 Oct 2009 05:00:00 http://usablenet.com http://usablenet.com/in-the-news/cvs-launches-new-mobile-pharmacy/ text/html Fri, 11 Sep 2009 05:00:00 http://usablenet.com http://usablenet.com/in-the-news/american-eagle-outfitters-debuts-mobile-commerce-site/ American Eagle Outfitters Inc. has entered the mobile commerce arena by letting customers browse and buy apparel right from their handsets. In addition to browsing and buying clothes and accessories, customers can now experience expanded functionality of http://www.ae.com from their mobile devices, including features such as Find a Store and Wish Lists. American Eagle tapped Usablenet to optimize its Web site for mobile devices. text/html Tue, 01 Sep 2009 05:00:00 http://usablenet.com http://usablenet.com/in-the-news/hotels-get-app-happy/ Mobile downloads are the new frontier for online booking. text/html Thu, 13 Aug 2009 05:00:00 http://usablenet.com http://usablenet.com/in-the-news/u-s--retailers-tip-toe-through-mobile-commerce-minefields/ It began, arguably, with the iPhone two years ago and it hasn’t let up: Consumer excitement about today’s breed of Web-friendly smartphones is undeniable. So it’s reasonable to expect that, by now, most major retailers would be running great mobile commerce sites designed to capitalize on this long-awaited blossoming of the Mobile Web. Reasonable, perhaps, but not real. text/html Mon, 10 Aug 2009 05:00:00 http://usablenet.com http://usablenet.com/in-the-news/hilton-hotels-uses-mobile-to-improve-customer-service/ Hilton Hotels has launched a new mobile Web application giving iPhone users accessibility to the hotel chain's Internet features. The new mobile services for German and British users, including the ability to book from the iPhone, were launched in conjunction with Dublin-based Mobile Travel Technologies Ltd. Users can access and change bookings and view hotel images and information. text/html Fri, 31 Jul 2009 05:00:00 http://usablenet.com http://usablenet.com/in-the-news/usablenet-optimizes-clients--mobile-sites-for-palm-pre/ Victoria’s Secret, Nissan, Sears and all the other mobile Web sites Usablenet powers are now fully optimized and customized for the new Palm Pre device... text/html Wed, 29 Jul 2009 05:00:00 http://usablenet.com http://usablenet.com/in-the-news/going-mobile--university-of-illinois-delivers-its-portal-to-mobile-users1/ Log onto the University of Illinois at Urbana-Champaign's Web site and you'll see an option that you wouldn't ordinarily expect from an institution of higher education: the ability to access a site specifically designed for lower-bandwidth, mobile device users. Known as "UI Mobile," the option strips out most of the graphics and sticks to the basics so that Internet-enabled mobile phone users can get information (such as staff directories and dining/menus) while away from their computers. text/html Mon, 27 Jul 2009 05:00:00 http://usablenet.com http://usablenet.com/in-the-news/sky-s-the-limit-for-infiniti-convertible-s-new-mobile-campaign/ To promote the launch of its new Infiniti G37 Convertible and the summer sales event, Nissan is running a multichannel marketing campaign with various mobile elements. text/html Tue, 14 Jul 2009 05:00:00 http://usablenet.com http://usablenet.com/in-the-news/calling-all-shoppers--retailers-push-mobile-commerce/ At least 11 major companies, from Polo Ralph Lauren to Sears and CVS to Galeries Lafayette are raising their profiles by offering shopping on Web-enabled cell phones. Dozens more launches are expected in the next year. text/html Tue, 14 Jul 2009 05:00:00 http://usablenet.com http://usablenet.com/in-the-news/maximize-your-hotel-s-mobile-channel/ While the concept of mobile commerce has been around for almost a decade, it has only been the last few years that hotels have implemented mobile Web strategies. The emergence and rapid adoption of smart phones has been a major factor, with leisure and business travelers alike being drawn to the absolute need to be connected along with improved speeds, interfaces and the overall experience. Providing hotel guests with a successful mobile experience will not only generate significant revenue — just as providing a secure and easy-to-use option for customers to book online was 15 years ago — but it has become a requisite customer service channel. text/html Mon, 29 Jun 2009 05:00:00 http://usablenet.com http://usablenet.com/in-the-news/usablenet-optimizes-clients--mobile-sites-for-palm-pre1/ In response to the June 6 launch of the Palm Pre, Usablenet Mobile reassured clients that its mobile Web platform fully supports this new device. Over 130 Usablenet clients are affected by the translation. text/html Tue, 09 Jun 2009 05:00:00 http://usablenet.com http://usablenet.com/in-the-news/american-airlines-expands-mobile-boarding-passes/ American Airlines has expanded its mobile boarding pass option to a total of six airports. That means that domestic AA travelers flying out of these airports can bypass check-in by accessing a two-dimensional barcode. text/html Tue, 09 Jun 2009 05:00:00 http://usablenet.com http://usablenet.com/in-the-news/hyatt-introduces-mobile-functionality/ Hyatt Hotels & Resorts has introduced its mobile site to support its guests and “their on-the-go lifestyles”. text/html Wed, 03 Jun 2009 05:00:00 http://usablenet.com http://usablenet.com/in-the-news/q-a-with-strand-bookstore-s-eddie-sutton/ Although The Strand sells nationally via its Web site, Strandbooks.com, it's never mailed a print catalog outside of New York. But in late 2007, the company launched a mobile site that allows consumers to browse and purchase books from their mobile devices. We recently discussed Strand's mobile site with Eddie Sutton, its senior vice president and general manager. text/html Mon, 01 Jun 2009 05:00:00 http://usablenet.com http://usablenet.com/in-the-news/the-mobile-man--breaking-new-ground--sears-names-thomas-emmons-m-commerce-leader/ Today, Emmons and his team have been focusing on the recent launch of the Sears mobile app, an important new component of m-commerce because it uses the computing power of a device, bypassing the need for mobile web pages, to offer a richer, more optimized customer experience. The new Sears iPhone mobile app, for example, uses the GPS technology native to iPhones to create an experience unique to each customer. Mobile apps are the next step in m-commerce, after text messaging and m-commerce sites. Their popularity is soaring along with use of the mobile web—yet another indicator, Emmons says, of the shape of things to come. text/html Thu, 28 May 2009 05:00:00 http://usablenet.com http://usablenet.com/in-the-news/victoria-s-secret-mobile-commerce-launch-targets-underlying-revenue-streams/ The unveiling of Victoria’s Secret mobile commerce Web site last week signaled that the small screen is quickly evolving from window dressing to a real revenue stream. Victoria's Secret recently called on New York-based Usablenet to design and launch a mobile-optimized site that allows users to find and purchase products when they are on the go. Usablenet is a managed service that leverages the features and functionality of a company's existing Web site and extends it to all mobile devices worldwide, without requiring client IT or Web-design resources. text/html Thu, 28 May 2009 05:00:00 http://usablenet.com http://usablenet.com/in-the-news/victoria-s-secret-reaches-for-mobile-shoppers/ Mobile is considered a highly personal medium, and intimate apparel retailer Victoria’s Secret is raising that intimacy bar with the soft launch of a new mobile e-commerce site and a text-message campaign to promote the site. text/html Fri, 22 May 2009 05:00:00 http://usablenet.com http://usablenet.com/in-the-news/marketers-selling-cars-as--mobile-experiences-/ The days of buying a vehicle for power and style alone are dead. Younger buyers are looking at their purchases as mobile experiences which match electronic amenities, sound systems, interior look and feel and overall style and performance, all equally judged in the same package. Both Nissan and Kia are stepping away from the traditional marketing and advertising models in promoting their new Cube and Soul models.
Nissan has launched a mobile marketing campaign for their Cube that incorporates Cube-themed iPhone apps, games, videos and ringtones to prove just how hip it is to drive a square looking car. text/html Wed, 06 May 2009 05:00:00 http://usablenet.com http://usablenet.com/in-the-news/nissan-goes-mobile-for-cube-launch-/ After a long side-trip through minivans, the boxes are back, comprising a segment with cubist cars like Scion xB, Honda Element, the new Kia Soul, and now the appropriately named Nissan Cube, which went on sale Wednesday. But rather than -- or besides -- extolling such vehicles' Bauhaus aesthetics, automakers are also talking up the vehicles to younger consumers by focusing on their potential as social platforms. Nissan says the new $13,990 Cube is a car with a "socially oriented, lounge-style interior." text/html Thu, 23 Apr 2009 05:00:00 http://usablenet.com http://usablenet.com/in-the-news/cablevision-launches-mobile-version-of-web-portal/ Cablevision has unveiled a mobile version of its consumer Web portal for its data subscribers. The new mobile platform offers Cablevision’s nearly 2.5 million Optimum Online subscribers mobile access to their e-mail, traffic information, local weather and TV listings on a user interface that was designed for handheld devices. text/html Mon, 13 Apr 2009 05:00:00 http://usablenet.com http://usablenet.com/in-the-news/a-dinner-delivery-order--through-your-iphone/ Seamless Web, which brought online meal ordering to New York’s corporate armies before expanding to the consumer market, is now going mobile — further reducing the barriers between New Yorkers and their next fresh meal. text/html Wed, 01 Apr 2009 05:00:00 http://usablenet.com http://usablenet.com/in-the-news/two-services-to-sell-tickets-on-cellphones-/ Ticketmaster Entertainment Inc. and Tickets.com Inc. are launching services to let customers buy tickets directly from their mobile phones, in an ambitious attempt to extend Internet commerce to cellphone screens. text/html Wed, 11 Mar 2009 05:00:00 http://usablenet.com http://usablenet.com/in-the-news/imagine-a-311-application-for-the-iphone/ Over the weekend, Christine C. Quinn, the City Council speaker, and Councilwoman Gale A. Brewer suggested the administration create a mobile 311 application for the mobile generation. The specifics are quite mushy, but the idea is that New Yorkers should be able to to check public school closings, find out about alternate-side parking rules suspensions, and to report potholes. text/html Thu, 19 Feb 2009 06:00:00 http://usablenet.com http://usablenet.com/in-the-news/mobile-hotel-bookings-show-roi-in-recession-a-look-at-an-emerging-channel-marketers-aren-t-cutting/ Hotel operator Marriott reported an earnings loss for the fourth quarter last week, but there's one small encouraging sign: the chain's mobile bookings. Marriott Mobile generated $2 million in gross revenue between its August 2008 launch and the end of the year. But revenue from mobile bookings in January was headed upward fairly quickly, the hotel chain told Ad Age. text/html Wed, 28 Jan 2009 06:00:00 http://usablenet.com http://usablenet.com/in-the-news/starwood-hotels-adds-languages-to-mobile-site/ Starwood Hotels & Resorts plans to launch SPG Mobile, their reservation and booking mobile Web site, in six additional languages since first rolling out the English language version in October. Starwood is billing itself as the first hotel company to offer a mobile site that works in seven languages. text/html Thu, 22 Jan 2009 06:00:00 http://usablenet.com http://usablenet.com/in-the-news/sears-adds-appliances--in-store-pickup-features-to-sears2go-mobile-app/ Powered by Usablenet, the Sears2Go mobile commerce web site is the first on-the-go technology offered by a U.S. retailer which pairs mobile commerce with services such as in-store pickup. The new application is designed to cater to consumers who use their mobile devices to browse the web for convenience while they are out of the home. text/html Tue, 06 Jan 2009 06:00:00 http://usablenet.com http://usablenet.com/in-the-news/mobile-marketing-takes-flight-/ While focused performance marketing may be the order of the day due to tough economic times, hoteliers continue to roll out Web 2.0 tactics—the latest being mobile marketing programs. Starwood, Marriott, Hilton, Four Seasons, Omni and others are launching mobile Web sites accessible via smart phones and personal digital assistants with cool tools such as remote check-in, driving directions and, of course, booking capabilities to further capture the pocketbooks of their most valued and next generation of guests.