In a busy and complex world, where everyone and everything is connected by technology, experiences matter more than ever. Usability directly impacts the quality of an experience, while great experiences create the loyalty and trust that enable brands to grow and companies to thrive. Usablenet’s mission is to be a strategic partner to clients by creating and delivering great experiences across all channels.
| 9 NOVEMBER 2011 |
RIS News
Zales Uses Mobile to Link to All Channels  Jewelry retailer Zales rolled out a mobile-optimized storefront to better address the needs of its on-the-go customers. The m-commerce site, which was developed in a partnership with Usablenet, was designed to provide customers with instant access to inventory along with mobile payment capabilities. “Zales sees the mobile site as a bridge between our stores and our website,” says Roxane Barry, director of investor relations for Zales. The site is fully optimized across all smartphone brands and features a search engine, browsing area and account registration area to manage shopping cart items and view purchases. Modeled on Zales’ e-commerce site, the mobile store contributes to the retailer’s initiative to track shoppers’ cross-channel interactions with the brand.
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