In a busy and complex world, where everyone and everything is connected by technology, experiences matter more than ever. Usability directly impacts the quality of an experience, while great experiences create the loyalty and trust that enable brands to grow and companies to thrive. Usablenet’s mission is to be a strategic partner to clients by creating and delivering great experiences across all channels.
| 4 JANUARY 2013 |
Retail Systems Sales shoppers swap stores for sofas
This year UK consumers swapped stores for sofas and did their sale shopping from the comfort of their own homes, according to Usablenet. Data released today (Friday 4 January) revealed that mobile traffic on Boxing Day was 38 per cent higher than on Cyber Monday, traditionally the biggest day for online shopping.
The 55 per cent increase in mobile page views registered by Usablenet demonstrates that even more shoppers bypassed car keys and travel cards for tablets and smartphones to shop on their own terms.
On Cyber Monday consumers made 50 per cent more transactions in their rush to purchase gifts. On Boxing Day, however, shoppers were more likely to be browsing for a bargain, spending a full minute more on sites than in the pre-Christmas period.
Carin van Vuuren, Usablenet’s marketing chief, comments: “Data from Boxing Day and other key shopping days such as Cyber Monday has demonstrated that consumers are fundamentally changing the way they shop. Mobile is now a fully-fledged channel and the best mix of multichannel combines it with in-store platforms to offer customers the widest and most flexible range of shopping choices
"Whichever mobile device consumers opted to shop on, they started saying goodbye to multi-storey and hello to multichannel.”
This data was calculated from leading retailers such as ASOS, Marks & Spencer, Selfridges, Carphone Warehouse and Topshop. |
