Retailers who embrace mobile now will win big during the holiday shopping season. Mobile is shaking up the retail landscape, shifting emphasis from storefront to screen, prompting companies and consumers alike to rethink their approach to holiday shopping. Last Black Friday, online sales increased 26% over 2010 as shoppers avoided the day’s notorious stampedes and [...]

Everyone is talking about showrooming. It is certainly not the death-knell of retail, as some pundits would have us believe. Consumers will browse the web while in your store, hotel or check-in counter because they are looking for reviews, assistance or   solutions. The real opportunity lies in exploiting the full capabilities of mobile web [...]

Monday morning. The CEO just got an iPad and asks you why your company’s website looks so strange on it? And by the way, why wouldn’t the company website load on his Blackberry? Next, the CMO let you know that 40% of the emails from the latest marketing campaign was opened and viewed by customers [...]

The world of mobile & multi-channel can be confusing for many people just arriving on the scene. Every marketer knows that the customer is king, and the brand needs to reach customers wherever they are. That means the enterprise’ mobile strategy should encompass a multi-channel view of how to engage with the customer. Many questions [...]

Lauren Johnson from Mobile Commerce Daily published an article that caught our eye. It was a comparison between the mobile experience provided by Staples and Office Depot. Read the article here: http://www.mobilecommercedaily.com/2012/06/18/breaking-down-office-depot-and-staples-on-mobile Our perspective is that the technology choices made by both companies reflect the essential challenge many clients face when developing their mobile strategy: [...]