Since the early days of our company’s formation, we set ourselves the goal of becoming a strategic partner and trusted adviser to our clients. We are passionate and excited about this industry, our technology and the power of a good user experience. Our goal is not to add to the clutter and noise of our industry, but rather bring valued perspectives and useful commentary. Enjoy!
| Posted on October 5, 2012 by Usableblog |
Experience is Context!
Since the launch of U-Experience, we’re more focused than ever on helping brands provide relevant user experiences at the right moment on every mobile channel. That’s why we’re so excited that customer experience, our favorite topic, is becoming such a hot topic. The numbers are thrilling: BIA/Kelsey forecasts that context based mobile ad spend will near $1 billion by year’s end, and Millennial Media reports 50% growth quarter-over-quarter in location-based targeting in 2012. This week we’re fascinated by Forrester analyst Julie A. Ask’s take on the matter in her recent report “The Future of Mobile eBusiness is Context.” Ask defines “mobile context” as: “the sum total of what your customer has told you and is experiencing at his moment of engagement.” Using context to provide relevant, timely, targeted messages based on location, time, or personal habits generates a convenient and joyful user experience. There is so much room for companies to utilize new features and functionalities to design experiences that will offer consumers surprising, informative, and rewarding engagements. Companies that leverage mobile context have the power to completely transform a user’s interaction—grocery shopping, completed in three clicks; filling and picking up a prescription streamlined by CVS Caremark; consulting with the dermatologist as simple as turning on the camera and sitting down on the couch. Powered by context, valuable experiences are the simplest ones, designed to fit comfortably and conveniently into a user’s day. These are the ones that delight users, users that are then more likely to convert and continue, loyal to your brand. Mobile is at an exciting juncture, transitioning from its inception to its use as a tool of enhancement. As it transforms all it touches, it’s important to remember that the experience should be anchored in customer insight and the goals of the brand. The mobile landscape is changing every day, but at this moment, the window is wide open to create something that will resonate with customers. We are ready to put our mobile and multi-channel technology to use to enable experiences that shape engagement, build loyalty and deliver results. Contributed by: Emily Cohen Leave a Reply |
