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Since the early days of our company’s formation, we set ourselves the goal of becoming a strategic partner and trusted adviser to our clients. We are passionate and excited about this industry, our technology and the power of a good user experience. Our goal is not to add to the clutter and noise of our industry, but rather bring valued perspectives and useful commentary. Enjoy!

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Posted on June 19, 2012 by Usableblog

A matter of perspective

Lauren Johnson from Mobile Commerce Daily published an article that caught our eye. It was a comparison between the mobile experience provided by Staples and Office Depot.
Read the article here: http://www.mobilecommercedaily.com/2012/06/18/breaking-down-office-depot-and-staples-on-mobile
Our perspective is that the technology choices made by both companies reflect the essential challenge many clients face when developing their mobile strategy: how to enable what the consumer is trying to do, regardless of device or channel. When starting from this perspective, the optimal technology choice (i.e. app-based or mobile-optimized site) follows easily.