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The world’s largest mobile commerce platform company has a bird’s-eye view of how brands, retailers and consumers are turning to smartphones and tablets for fulfilling searching, shopping and buying activity. Does Usablenet see a tipping point for mobile commerce on the horizon?

Retailers will be making mobile a bigger part of their overall marketing outreach this Father’s Day as they experiment with new tactics and look to mobile to help drive in-store traffic and sales.

Online fashion retailer ASOS.com just made shopping a whole lot more tech-friendly as it announced that it is using a new HTML5 mobile platform in an effort to improve the shopping experience for customers on the go.

If Todd Cabell, senior manager of e-commerce at Crutchfield Corp., had any doubt about the wisdom of adding PayPal Mobile Express Checkout to the electronics retailer’s mobile commerce site, it vanished following testing that showed the payment option increased the mobile conversion rate by 33.7% in an April through May A/B test where some consumers were given the PayPal option and some were not.