JetBlue Airways has redesigned its e-commerce and m-commerce sites with the specific goal of making it easier for travelers to book a flight—the travel industry’s retail equivalent of an easy payment process.

In what it’s calling a “digital refresh,” airline JetBlue Airways today launched newly redesigned e-commerce and m-commerce sites, aiming to make it easier for travelers to book a flight on the go and find information such as maps to airports and driving conditions.

Now that smartphones are ubiquitous, it’s no longer outlandish for consumers to browse, research and/or buy on their Android, iPhone or tablet devices.

A guest post for The eTail Blog from Usablenet Head of Platform Strategy Jason Taylor

Bridal retailer David’s Bridal has rolled out a new mobile site that lets consumers browse and buy gowns while on the go.