Current News

APR 11 2014
CMO.com

5 Trends Signal Mobile's Growing Strength

While mobile has grown by leaps and bounds in recent years, it is still on a growth curve, and the myriad ways in which consumers employ mobile technology are still evolving.
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APR 09 2014
Stores.org

Streamlined Shopping - The Body Shop optimizes its online experience

The experience of The Body Shop, a specialty retailer of natural skin and hair care products, tracks fairly close to those findings. “We have a lot of traffic driven by e-mail, and we are seeing that more than 50 percent of e-mails are being opened on a mobile device,” says Molly Dufner, the chain’s vice president of e-commerce. “This is an increase of between 30 percent to 40 percent.”
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Econsultancy
MAR 24 2014
Econsultancy

Four things to avoid when creating a tablet experience for customers

Nothing frustrates the mobile consumer more than forcing them to view your desktop site on mobile. Today’s consumers are educated and nimble on mobile and their expectations are significantly heightened when engaging a brand on tablet.
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Internet Retailer
MAR 18 2014
Internet Retailer

Tablet sites must be easy to use, but as functional as desktop sites

Regardless of whether a retailer creates a tablet-specific site or a responsive design site that serves all devices, including tablets, the site on tablets should offer the same features and functions as the site on desktops, a new Usablenet report finds.
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Bizreport
MAR 17 2014
BizReport

Usablenet: Mobile devices surge half-billion higher

It is no secret that the mobile space is blowing up. According to new data out from Usablenet on mobile devices increased from 6.5 billion in 2012 to 7 billion in 2013 in the US, but more than that these devices are being used - around the globe - for much more than talking.
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Internet Retailing
MAR 14 2014
Internet Retailing

The website is dead…

… long live the tablet site. With more consumers shopping from tablets, is it time to redesign websites to be tablet friendly and treat the PC as secondary, wonders Paul Skeldon?
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Website Magazine
MAR 14 2014
Website Magazine

The State of Mobile in the U.S. [Infographic]

Digital professionals - at least the hyper-aware ones - are likely growing tired of hearing about the importance of mobile when it comes to their online initiatives, but it bears repeating (and repeating).
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Retail TouchPoints Blog
MAR 14 2014
Retail TouchPoints Blog

What Do Tablet Consumers Want?

Based on some new research from Usablenet, the wants and needs of tablet users are not much different from smartphone or tablet shoppers. In fact, they very well may be the same person! Shilpi Dahele, UX Research Manager at Usablenet indicated in a recent webinar that consumers move between their smartphones, tablets and desktops throughout the day based on the time of day, their mood and the task they’re trying to complete.
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Marketing Pilgrim
MAR 14 2014
Marketing Pilgrim

Consumers Spend 15 Hours a Week on Mobile Research and Other Mobile Facts

Today may be Pi Day but here on the internet, we’re celebrating with cake – birthday cake for the web’s 25th. These days, Mr. Internet is getting by with the help of his friends, Mr. Smartphone and Mr. Tablet. When they work together, they’re an unbeatable force that can either make or break an online marketer.
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MarketWatch
MAR 13 2014
MarketWatch

Xoom Wins a "W3 Award" in the Mobile Websites Finance Category

Xoom Corporation, a leading digital money transfer provider, has won a 2013 Silver Award from W, in recognition for Xoom's Mobile Website in the finance category. Xoom's Mobile Website was judged on the following factors: creativity, usability, navigation, functionality, visual design and ease of use.
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Referral Candy
MAR 12 2014
Referral Candy

Why Mobile Marketing is a Must for Ecommerce in 2014 (And 3 Tips for Going Mobile Right Away)

Mobile devices are all the rage now. In fact, in 2013 alone over half a billion mobile devices and connections were added to the fray, with smartphones accounting for 74% of that growth. And get this – 79% of US consumers use their smartphone for browsing and shopping. Check out the rest of the report by Usablenet
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Marketing Tech Blog
MAR 11 2014
Marketing Tech Blog

The State of Mobile in the US

Mobile usage among consumers continues to skyrocket. 74% of growth was in smartphones with 79% of US Shoppers browsing and shopping on sites and apps. By 2016 mobile app revenues will hit $46 billion. To quantify what this dramatic shift means for brands the folks at Usablenet put together an infographic that demonstrates just how much mobile Internet usage is changing the way consumers interact with brands on the web.
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New Media Knowledge
MAR 11 2014
New Media Knowledge

New report reveals true importance of tablet in the shopping experience

77 per cent of shoppers say a poor tablet experience could change the way they perceive a brand. 67 per cent of shoppers would be less likely to recommend a brand following a sub-standard tablet experience.
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Multichannel Merchant
MAR 11 2014
Multichannel Merchant

The State of Mobile In the U.S.

Mobile usage among consumers has grown in recent months, this infographic by Usablenet, demonstrates how much mobile internet usage is changing the landscape of how consumers are interacting with brands on the web.
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Finextra
MAR 05 2014
Finextra

Showrooming - A Case of Jekyll and Hyde

On the face of it, showrooming seems bad news for ‘bricks and mortar’ retailers. However, it also highlights a real opportunity to drive more footfall, customer loyalty and, ultimately, sales.
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