In a busy and complex world, where everyone and everything is connected by technology, experiences matter more than ever. Usability directly impacts the quality of an experience, while great experiences create the loyalty and trust that enable brands to grow and companies to thrive. Usablenet’s mission is to be a strategic partner to clients by creating and delivering great experiences across all channels.
| 7 JANUARY 2013 |
myHermes Boxing Day sees mobile retail traffic spike
New figures have indicated that mobile retail traffic rose sharply on Boxing Day. According to multichannel technology firm Usablenet - which compiled data from a number of its clients' mobile sites, including Topshop, Marks & Spencer, Asos and Selfridges - mobile traffic on Boxing Day was 38 per cent higher than on Cyber Monday. "Data from Boxing Day and other key shopping days such as Cyber Monday has demonstrated that consumers are fundamentally changing the way they shop," said Usablenet marketing chief Carin van Vuuren. "Mobile is now a fully-fledged channel and the best mix of multichannel combines it with in-store platforms." However, the study also found that consumers completed more mobile transactions on Cyber Monday, potentially spurring high demand for parcel delivery services. While mobile browsers bought fewer items on Boxing Day, they spent more time browsing for bargains. Last week, Deloitte UK retail head Ian Geddes told Sky News that smartphones had been the catalyst for major changes in consumer habits and preferences. |
