In a busy and complex world, where everyone and everything is connected by technology, experiences matter more than ever. Usability directly impacts the quality of an experience, while great experiences create the loyalty and trust that enable brands to grow and companies to thrive. Usablenet’s mission is to be a strategic partner to clients by creating and delivering great experiences across all channels.
| 27 FEBRUARY 2012 |
IT Briefing
Usablenet Partners with dotMobi for Mobile Device Detection  Usablenet, whose clients represent 20 percent of the Fortune 1000, uses DeviceAtlas to ensure that their solutions work for all Web-enabled mobile devices, including the iPad and Android tablets. Usablenet’s cloud-based platform maps website content and Web services to mobile sites, mobile applications, Facebook, in-store kiosks, and assistive interfaces. “Since 2000, Usablenet has worked with top-tier clients to help them provide great mobile Web experiences to their customers. The usability of a site has a direct impact on loyalty, and loyalty is where sales and profits are made. That’s why we need to make Web experiences work great on all mobile devices. We chose DeviceAtlas because it provides an accurate and comprehensive mobile device detection solution that meets the high-quality standards we need to address our clients’ mission-critical requirements,” said Nick Taylor, CEO of Usablenet. “Making mobile websites as user friendly and as functional on all mobile devices as they are when viewed on a desktop can be a challenge in today’s complex and fragmented device market,” said Eileen O’Sullivan, COO and CFO of dotMobi. “With the continued diversity in the devices people use to access Web content, knowing the capabilities of those devices is vital to guarantee quality of service. That’s where DeviceAtlas adds value.” Launched at the 2008 Mobile World Congress, DeviceAtlas provides detailed information on virtually all Web-enabled devices in use today and can detect devices at high speed and scale. In 2011, dotMobi added HTML5 properties to DeviceAtlas data, which Usablenet incorporates into its HTML5 mobile commerce platform — the world’s first at its launch in April 2011. About Usablenet Usablenet is a cloud-based technology platform company that works with organizations in all sectors to create a mobile Web and multichannel presence. Founded in 2000, the company is headquartered in New York City with offices in London, Italy, and Los Angeles. In 2011, Usablenet was named one of the top 10 most innovative companies in mobile by Fast Company, and the top mobile commerce vendor by ABI Research. Usablenet powers the world's fastest mobile commerce sites, according to studies from Keynote Systems. |
