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| 9 NOVEMBER 2011 |
RIS News
Zales Uses Mobile to Link to All Channels  Jewelry retailer Zales rolled out a mobile-optimized storefront to better address the needs of its on-the-go customers. The m-commerce site, which was developed in a partnership with Usablenet, was designed to provide customers with instant access to inventory along with mobile payment capabilities. “Zales sees the mobile site as a bridge between our stores and our website,” says Roxane Barry, director of investor relations for Zales. The site is fully optimized across all smartphone brands and features a search engine, browsing area and account registration area to manage shopping cart items and view purchases. Modeled on Zales’ e-commerce site, the mobile store contributes to the retailer’s initiative to track shoppers’ cross-channel interactions with the brand. |
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