Pass the gravy and the smartphone. It turns out Thanksgiving Day, the day before the so-called Black Friday bricks-and-mortar shopping melee, is a big day for mobile shopping, according to m-commerce technology provider Usablenet Inc. After five Thanksgivings—the company has been providing services since 2000—with scores of retailer and travel company clients, it reports an average 200% increase in traffic on Thanksgiving to m-commerce sites compared with traffic on a typical day.

Neal’s Yard Remedies has launched a mobile-optimised website. The site, created by Usablenet, is a streamlined version of the Neal’s Yard Remedies website that is optimised for all web-enabled mobile phones.

The Boots mobile site uses a mobile platform provided by Usablenet and is a streamlined version of the retailer's website, which can be accessed from any web-enabled mobile device. The site has achieved 300,000 unique visitors since it launched in August.

Since the majority of dealers have smartphones nowadays, ADESA on Tuesday announced the creation of a mobile solution for its U.S.-based and Canada-based websites.

Jewelry and diamond retailer Zales has rolled out a mobile-optimized storefront to better address the needs of its on-the-go customers.