Jewelry retailer Zales rolled out a mobile-optimized storefront to better address the needs of its on-the-go customers.

Picture the new digital-savvy American consumer walking through Times Square. When a cool item on an interactive promotion catches their eye, they want to whip out their smartphone, take a picture of the item, and be immediately directed to a page with product information where they can buy, share with friends, write a review and send a tweet.

Usablenet is a leading mobile and multi-channel platform company that serves 25% of Fortune 1000 companies including FedEx, British Airways, Target, Delta, Nestle, Marriott and Nissan. Overall, the company claims more than 300 clients in its roster.

15% of all web traffic at BuyCostumes.com is coming from mobile devices. BuySeasons Inc., which operates the e-commerce site, concluded a few months ago that it was time to provide these shoppers a way to search, browse and buy optimized for smartphones. And it needed to get a mobile commerce site up and running fast as the peak shopping season of Halloween was fast approaching.

TV and online retailer ShopNBC.com has taken its iPhone and Android mobile apps to the next level by incorporating live television broadcast video streaming technology.