The statistics from mobile platform company Usablenet show that traffic was actually heavier on Thanksgiving day than on ‘Black Friday’, which is traditionally seen as the busiest shopping day.

Mobile is growing as a medium for ecommerce, with users sourcing deals from their phones and tablets before visiting physical stores according to a new study by Usablenet, The company which powers mobile sites for 100 top U.S. retailers including JCPenney, Aeropostale, and REI tracked 18 million page views and 1 million mobile users over Thanksgiving and Black Friday.

Customers of CVS/pharmacy who own a smartphone no longer have to traipse to the druggist to refill their prescriptions. CVS recently updated its iPhone and Android apps so that simply holding the smartphone’s camera above the bar code on the prescription bottle will send the refill notification to the user’s preferred CVS store.

Retailers understand the importance of having a mobile commerce-enabled site that does more than just give store hours and locations, with functionality such as personalization, social media and SMS integration, mobile coupons and video playing a big role on the mobile Web in 2011.

Xoom Corp., a 10-year-old service that lets U.S. users send money online to persons in 30 countries, on Monday introduced a mobile version of its service. The new Web site, optimized for the mobile Web, works with any mobile device with a browser and an Internet connection.