Since the majority of dealers have smartphones nowadays, ADESA on Tuesday announced the creation of a mobile solution for its U.S.-based and Canada-based websites.

The company explained ADESA’s mobile optimized website now can enable users registered on DealerBlock to bid on vehicles, buy vehicles and conduct the entire checkout process — all from their smartphones. DealerBlock is the company's online platform that hosts bid-now sales events and buy-now pricing.

“We partnered with a trusted third-party source that specializes in mobile technology platforms to provide a user-friendly mobile experience,” explained Jason Ferreri, ADESA's vice president of e-business.

“We recognize that customers have unique buying preferences, and our new mobile solution allows them to buy vehicles how they want, when they want, from virtually anywhere,” Ferreri continued.

Registered dealers can now search and review inventory, add vehicles to their Watch List and even review condition reports and vehicle history reports on their smartphones.

Additionally, the mobile-optimized site enables users to view DealerBlock purchases and review AutoBids instantly from any Web-enabled mobile device.

Along with sourcing and purchasing inventory directly from their smartphones, users can also view run lists, access market guides and locate auction information for ADESA’s 70 auction locations nationwide.

“ADESA understands the important role mobile plays in today’s marketplace,” Ferreri stressed about the capability now connected with ADESA.com and ADESA.ca.

“The nature of the remarketing business demands that our dealers be mobile, and we will continue to develop innovative mobile solutions to support their individual business needs,” Ferreri went on to say.

Usablenet is ADESA’s partner for this mobile availability.

“In this new era of digital commerce it is imperative for brands to maximize their customer engagement on every channel available,” stated Usablenet chief executive officer Nick Taylor.

“Focused on providing the best user experience, ADESA’s optimized mobile site offers customers and partners the most efficient way to browse from among ADESA’s entire auction inventory, wherever they may be,” Taylor added.