m-commerce site

Founded in 1902, JC Penney is both a venerable and intrepid retailer that can
boast it was the first department store to sell its goods online. With an assist from
Usablenet, in December 2010 JC Penney also became the first major U.S. retailer
to offer its entire inventory via Facebook. Elevating the social networking site from
a place where people transact in opinions to one where people use real money to
purchase real products, JC Penney has more than 1.5 million “Likes” to support its
innovative venture.

Features:

product search,
e-commerce,
track order,
videos

Result:

first complete
Facebook e-commerce
app in the U.S.,
more than 1.5 million
“Likes“